Business Intelligence vs. Business Analytics: Which One Is More Preferable?

Business Intelligence

Where is BI used?

  • Data Scientists and Analytics — Business Intelligence and Business Analytics work in unison. They pair up to offer opportunities and strategic recommendations for the business.
  • Finance — Business Intelligence blends data with operations, marketing, and sales data to find what users think.
  • Marketing — Business Intelligence tools provide real-time campaign tracking, measure performance, and plan for future campaigns.
  • Sales — BI can help monitor revenue targets, sales rep performance along with the status of the sales pipeline using a dashboard with reports and data visualizations.
  • Operations — BI saves time, resources by letting managers analyze and access data.

Popular BI Software

  • Birst
  • SAP BusinessObjects mobile
  • Yellowfin
  • Zoho Reports
  • Tableau Software
  • Bime
  • Trackerbird Software Analytics
  • Jaspersoft BI Suite
  • Pentaho Business Analytics
  • Yurbi

Benefits of BI

Business Intelligence App Use Cases

Business Analytics

  • For an Analyst, it can be — Deep dive analysis, metric development
  • For an Engineer, it can be — Infrastructure and tools, data engineering, data modelling
  • For a Visualizer, it can be — Analytic tools, Deep dive analysis

Business Analytics Benefits

  • To check if the content was paused, rewound, fast-forwarded or re-watched
  • To check content abandonment times and rates
  • To check browsing and scrolling behaviour
  • To check personalized video ranking
  • To check to trend now ranker
  • To check Continued watching ranker
  • To check video-video similarity ranker

Business Analytics App Use Cases

Business Intelligence vs Business Analytics




Konstantinfo is an award-winning web and mobile application development company with sole aim of providing quality services to both startups to large enterprise

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